Zowie

I first encountered New Zealand’s  Zowie in 2011 with her  song  “Bite Back”. I thought it was a very cool song,  and I wanted to hear more from Zowie, and I did as she dropped more songs  sporadically over the year of 2011. The songs were good, but there was just one problem, there was no album ready to be released. For someone who was causing such a stir online, setting fire to many popular music blogs, there was no set release date for an album, as the truth was it was still being created. It turns out that from 2010 with her debut song “Broken Machine” to early 2012 she had yet to put out an album. Well now things have changed and the album is out, but can she still carry over her initial buzz over to a much delayed full length album?

Love Demolition (also a song) is a pure Pop firecracker.  While Zowie herself may sound silly at times with the her Katie White of the Ting Tings style of delivering vocals, while occasionally going over the top, delving seemingly head first into nonsense,  the songs are very catchy and after you move past the silliness , they grow on you.  If you’re looking for serious inflection, or depth in lyrics from Zowie on this album don’t bother trying to find it. The girl is good at one thing, making fun Pop songs, and that should not be frowned upon. The Standouts on this album is “Love Demolition”, “Smash It,”  “Anodyne” and “Idiotize”, among others.  Overall the album is good party music, the only negative about this album is that songs like “Bite Back”, and “Love and Hate”, originally used to generate interest in Zowie and the Love Demolition album  are absent the final cut. Those songs along with “Broken Machine” could have been used to replace a few “fillers” and make this a more solid album as there are songs on this album that just seem to be included just to fill space.  Pick this one up and judge for yourself.